The 2016 #Stellenblog campaign gave rise to an exceptional amount of exposure for the Stellenbosch region which goes beyond just the winelands offering. Within a one week time frame, the campaign managed to reach close to 4.7 million people globally, who are now more aware of the glorious Stellenbosch destination.

The campaign brought a variety of international and local bloggers to Stellenbosch to explore and enjoy this area beyond purely wine. The bloggers got a feel of why Stellenbosch is the perfect hub for getaways and adventures.


‘We are extremely excited to have reached so many people as we did with this year’s campaign,’ says Annemarie Ferns, CEO of Stellenbosch 360. ‘Between the bloggers’ own content posted during their time here, other local online influencers that joined in on the fun, as well as the work of our team, we have generated just under R12 million worth of exposure in one week!’

‘Travellers as we know them have changed, shifting their focus to experiential travel. It’s now all about getting under the skin of destinations, connecting with locals and creating memories rather than checking of sightseeing attractions through a bus window. The #Stellenblog campaign is well aligned with global travel trends and speaks to the new traveller,’ says Stellenbosch Wine Routes manager, Elmarie Rabe.

Kiersten Rich, American blogger at The Blonde Abroad, truly changed her perceptions about South Africa as a whole due to this trip and dubbed Stellenbosch as an incredible place to visit.


Make sure you don’t miss out on any of the action, follow the #Stellenblog hashtag on Twitter and Instagram and visit Stellenbosch Experience For more information on the Stellenbosch Experience and reasons to visit the region for more than a wine tour, visit and keep an eye on #visitStellenbosch on social media.

Visit Stellenbosch and explore all the glories that the Western Cape has to offer.

Stellenbosch Street Soirée

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