Kolbe’s famed rugby career has seen him become a household name across the globe, but there is also so much more depth to the authentic identity of the person behind the player, whose career on and off the field is managed by Roc Nation Sports International, the world-renowned agency that facilitated this deal.
As a philanthropist, a family man, a fashion enthusiast and a dedicated athlete, the Springbok superstar’s outlook on life and his humanitarian goals are perfectly aligned with the vision and ambitions of Superdry.
There has never been a more important time to advocate for sustainable living, with Kolbe and Superdry continuing to join forces as part of a ‘better choices, better future’ game-plan aimed at supporting the brand’s ambition to become the number one sustainable style destination.
As part of the vision to leave a legacy that is better for the environment, Superdry has committed to sustainable practices such as using organic cotton, switching to low-impact recycled materials and making use of more environmentally-friendly vegan leather.
Kolbe, who is a dedicated dad with two young daughters, said he is more aware than ever of the need to ensure any fashion statement is “a force for good” first and foremost.
“My dad always taught me that what you put in is what you get out,” Kolbe lovingly reflects. “My faith and family have always been my biggest motivation in life, and working towards a more sustainable future by making better choices is perfectly aligned with that.
“I am so proud to partner with a brand that is so committed to sustainability through good business practices and meaningful actions that are having such a positive impact on the future of the world we live in. Hopefully I can help encourage others to make the best possible choices when it comes to living sustainably. ”
Superdry brand manager, Marcel Schmitz, further explained why they had opted to expand the brand’s partnership with Kolbe, who first partnered with the Superdry family last year.
“As a global lifestyle brand, we strive to lead our community through better sustainable choices that will improve the future of our consumers and planet,” Schmitz commented. “We believe that Cheslin Kolbe is perfectly aligned with our brand vision and ethos, and are proud to announce the continuation of this brand partnership. Superdry look forward to working with Cheslin in driving change together.”
Michael Yormark, president of Roc Nation Sports International, said it was a proud moment for RNSI to have facilitated this game-changing new deal between Kolbe and Superdry.
“Cheslin is a role-model to so many people, and this partnership is a match made in heaven when you consider Kolbe’s inspiring story, his value system and his genuine authenticity. Making better choices for a better future ties into exactly what he stands for as a proud South African. Congratulations to Superdry and Cheslin for continuing to lead the way forward when it comes to this all-important conversation on sustainability, which speaks volumes about the positive future of the brand.”