Toys R Us has seen a 30% growth in Barbie dolls sales since the pre-screening and premiere launch of Barbie this past weekend – and not just from the little ones. The highly anticipated movie directed by Greta Gerwig made history with a record-breaking opening weekend as the whirlwind of cinematic excitement engulfed the world, shattering records and earning over … Continue reading The Barbie effect: Toys R Us turns hot pink with Barbie sales