Get ready to say goodbye to your salary ladies and gentlemen because Fenty Beauty has finally arrived in South Africa.
Since the monumental announcement in early May, South African beauty lovers have been absolutely foaming at the mouth in anticipation of the launch, which was set to take place on 27 May.
Headed by international singer and sensation Rihanna, the brand has been making waves in the industry since its inception back in 2017. It’s been credited for filling a void in the market when it came to women of colour and matching foundations.
At its core, the brand is all about inclusivity with Rihanna stating that she started Fenty Beauty “so that women everywhere would be included.” It focused on a wide range of traditionally hard-to-match skin tones and now has branched out to include skincare products too.
The company is now worth $2.8 billion and caters to women and men all around the globe.
So, just what are some South Africans saying about the launch?
“Fenty Beauty, since its inception, has been an earthquake of positive disruption for the beauty community. Its arrival in SA is incredibly exciting because it’s not only one of the best-loved beauty brands in the world, but it will also hopefully inspire different looks for influencers honing in on inclusivity. And of course, we get to have a slice of Rihanna here in SA,” says beauty enthusiast Ashleigh Nefdt.
“The launch made me feel like a kid at a candy store. It’s Christmas and you’ve finally got that toy you’ve been throwing a tantrum over for the last few years,” describes beauty marketer Ruby Daniels.
The iconic products can be purchased at Arc, which can be found at the V&A Waterfront and Tygervalley.
Picture: Fenty Beauty Instagram