The ‘Tourism in South Africa with Trevor Noah’ advertising campaign came third in the Tourism Destination Country category at the 36th World Tourism Film Awards.
As reported by IOL, the awards were recently held in Valencia, Spain, and were aimed at showcasing the most inspiring and innovative tourism campaigns.
Produced by Seriti TV, the R38 million campaign celebrated South Africa’s vibrant culture, as well as the world-class travel experiences that the country has to offer.
Since its release in November last year, it has received over 1 million views on YouTube.
The campaign has also reached millions of internet users through social media platforms such as TikTok, X and Facebook.
According to Bizcommunity, this year’s event focused on celebrating the power of storytelling and recognising productions that set new benchmarks in the promotion of tourism.
‘Tourism in South Africa with Trevor Noah’ competed with several global heavyweights and 27 exceptional productions from 16 countries were honoured as the World’s Best Tourism Films.
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Picture: Muntu Vilakazi / City Press / Gallo Images
