A vibrant transformation is underway in Upper Long Street as a wave of public and private sector investment revitalises one of Cape Town’s most storied urban precincts, Cape {town} Etc reports.
This renaissance is bringing renewed optimism to investors and residents alike, fostering a positive outlook for a region that, until recently, had faced challenges in urban management and safety.
Asset manager at Benzing Properties and a board member of the Cape Town Central City Improvement District (CCID), Joy Millar believes that measurable improvements in safety, cleanliness, and property management are laying the groundwork for further investment.
‘Upper Long Street has always had robust fundamentals—a central location, rich heritage architecture, excellent connectivity, and a unique character impossible to replicate elsewhere in Cape Town,’ Millar noted.
According to her (Millar), demand for new businesses, hospitality offerings, and residential developments is signalling increasing confidence in the area.
The momentum driving this revitalisation is attributable to a collaborative effort between the City of Cape Town, the CCID, property owners, local businesses, and community organisations.
Together, they are enhancing the public realm through upgraded safety measures, urban management practices, improved lighting, and a focus on activating previously underutilised spaces. This synergistic approach is essential for the successful repositioning of Upper Long Street as a lively and diverse mixed-use destination.
Developers are also responding positively to this resurgence. Blok, an urban precinct property developer, chose Upper Long Street for its innovative vision.
Two years ago, the company secured its first CBD location in Vredenburg Lane, resulting in the successful launch of TENONV—an apartment complex now welcoming its first residents.
Building on this momentum, Blok is set to commence construction on its boldest project yet, the R650-million residential development ELEVENONB, which promises to inject quality retail venues that will benefit both daytime and night-time economies in the area.
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‘The West City chose us as much as we chose it. This neighbourhood already possesses a thriving quality with its existing restaurants, shops, and cultural institutions,’ said Jacques van Embden, Founder and CEO of Blok.
Emphasising the importance of increased residential density, he explained that more permanent residents are vital for enhancing footfall and boosting daytime retail, thereby improving safety and stability in the area.
For investors, safety is pivotal when evaluating long-term prospects. In Upper Long Street, enhanced urban management and safety initiatives led by the CCID are crucial in creating a secure and inviting environment for all.
‘Our public safety officers are deployed around the clock, with specific reinforcements in high-traffic areas at night,’ said Tasso Evangelinos, CEO of the CCID.
Community engagement is also key to fostering this revitalisation. The Long Street Association (LSA), established in 2015, focuses on promoting safety, cleanliness, and coordinated improvements among property owners and businesses.
‘Our progress is grounded in collaboration. We’re all dedicated to a unified vision to enrich the precinct for everyone who lives, works, and visits here,’ stated Romano Simpson, chair of the LSA and owner of the Long Street Boutique Hotel.
In tandem with institutional efforts, a new generation of independent businesses is contributing to the street’s revitalised character. Among these is the café Hey, Stranger! Coffee Collective, run by husband-and-wife duo Thomas and Natalia, who have chosen Upper Long Street for their venture.
‘The street’s distinctive character and vibrant foot traffic foster a genuine sense of community,’ Natalia remarked.
Joy Millar believes the future is bright for Upper Long Street. Its distinctive character and growing appeal continue to attract a diverse range of people to the city centre.
‘As the sun rises on a new era for Long Street, whether you’re heading home after a night out or grabbing coffee before work, Long Street will welcome you with open arms,’ Millar declared confidently.
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