When you hear the words Victoria’s Secret, glorious images of long-legged models strutting their stuff down a glitzy runway as they show off some of the most beguiling lingerie that the world has ever seen may come to mind.
However, out of all the images that may have popped into your head, there is one image that is synonymous with the lingerie brand – the wings. And who bares the wings so gorgeously other than the Victoria’s Secret Angels ? The Victoria Secret Fashion show has become one of the most watched live televisions streams over the years. The annual event has featured some of the most iconic models since 1995. However now, it looks like the embattled lingerie brand has officially retired the Angels.
Over the years, the brand has faced some criticism over a lack of diversity with its selection of Angels. In an effort to change this, they have announced their rebranding efforts which comes in the form of The VS Collective. The new marketing model comprises some famous names, including Priyanka Chopra, Paloma Elsesser, and Brazilian model Valentina Sampaio, as reported by Eonline.
“As we work together to chart the path forward in a new and impactful way, I’m not only looking forward to developing future collections that are inclusive of all people, but I am most excited for new customers and for those who have always been a customer of Victoria’s Secret to feel represented and like they belong,” states Chopra.
This “dramatic shift” has been spurred on by the need to “become the world’s leading advocate for women” states CEO Martin Waters.
“This is a dramatic shift for our brand, and it’s a shift that we embrace from our core. These new initiatives are just the beginning. We are energised and humbled by the work ahead of us,” Waters indicated in a statement.
For many, this may be a welcomed change for the lingerie brand.