Some 91 new property owners have shot the lights out in the best possible way, with Rawson Developers’ very first Atlantic Seaboard Luxury apartments sold out in less than an hour.
The launch of this joint venture with the Berman Brothers Group drew property investors and residents from across the spectrum, as they proactively registered for the event beforehand to ensure their property investment.
The Sage’s 91 luxury open-plan apartments span from 30m2 to 89m2 and were priced from R1.49 million for open-plan micro apartments up to R5.55 million for ocean-facing corner two-bedroom apartments.
“This has been a fantastic launch, we couldn’t have asked for a better outcome, even amidst level 5 load shedding,” says Rawson Developers Managing Director Carl Nortjie.
The launch of The Sage comes off the back of another successful launch earlier this year. The Carrington, launched on 11 May, offering premium Cape Town boutique studios from between R1.19 million to R1.89 million and sold out in under seven minutes during its online launch.
“We’ve perfected our pre-launch development strategy to include this affective online launch activation, with an interactive price list, highlighting the magnificent development and the apartments on offer, tailored rental guarantee units, and launch-day value-add inclusions and discounts. And it has performed exceptionally well, yet again.
“It ensures our developments not only attract the right buyers but that these developments are recognised as premium investment opportunities from the get-go.”
Rawson Developers has two other developments in the Inner City, with another development set to launch in the CBD before the end of 2022.
With signature lock-up-and-go apartments, offering easy short stay and savvy investment opportunities in one of the country’s most sought-after neighbourhoods, the next launch is one not to miss.
“We cannot reveal too much at this point, but if you missed out on these Sea Point and inner-city opportunities to invest in the sought, then we’re confident you’ll want to register for this upcoming development too.”