As an insurance company that prides itself on giving soft landings to their clients, as well as to the communities they live and work in,’s dedication to uplifting people, children, and animals in need brings to life the commitment to kindness that underpins everything they do.

“At, we don’t believe it’s enough to simply provide excellent value, service, and products to our clients,” says Chief Operating Officer, David Roache, “We believe it’s our responsibility to give back to our communities too. As a purpose-driven insurer, providing soft landings isn’t just a practical goal, it’s our reason for being.”

Soft Landings is the name given to’s dedicated community department and, in 2020 alone, they organised a food packing scheme that fed over 1 million people. They’re continuing this initiative into 2021 and beyond through their close work with organisations that include Full Gospel Church, The Worse is Never Worst, Sports in Action, Grace Community Projects, God Cares, and Klouter Kabouter.

As of May 2021, they’ve fed over 400,000 people this year and aim to reach their 2020 target once again to feed an incredible 1 million people by the end of the year.

Along with their work to help people, also works closely with the Animal Anti-Cruelty League (AACL) to help feed, rescue, and care for animals across the country. In fact, whenever a client buys a pet insurance policy online through them, they use a portion of their client’s first premium to feed a shelter puppy at the AACL for a month – at no extra cost to their clients.

“ is an organisation who is not only passionate about animals, but also about giving back, and they continue to make a difference in the lives of animals throughout South Africa,” says Carren Nickloes, Marketing Manager at the AACL.

She continues, “Through the amazing support of and their clients, we are able to ensure that the animals in our care and those in our communities are assisted with primary health and daily care. We cannot thank enough for continuing to help us make a difference in the lives of the many vulnerable animals we assist.”

But doesn’t only work with organisations – they also respond directly to the needs of their communities.

When social media posts asking for help with sterilisations, vet bills, food, or help are brought to their attention, the insurer often steps in to lend a helping hand.

In April 2021, Salome Bruyns from the Garden Route SPCA shared a post on Facebook describing a heart-breaking situation where she was approached by an elderly lady that needed to surrender her dog, Whiskey, due to financial difficulties. immediately responded to Salome’s call for help and stepped up to pay for the dog’s much-needed medical treatments, including sterilisation, vaccines, and treatment for worms.

That same month, was approached by female learners from Denneoord Primary School asking for support in helping keep their peers, many of whom don’t have access to sanitary products, in school. The insurer with a big heart arranged to have supplies delivered and, going forward, the school has been listed to receive supplies on a monthly basis as part of the Hope Church George campaign to Keep A Girl in School.   

“As much as the power of the brand is behind these uplifting initiatives, we ultimately wouldn’t be able to do any of this without the ongoing support of our loyal clients,” says Roache, “We’re grateful to them for choosing an insurer whose values align with their own, and we’re continuously looking for more ways to give back to the communities we live, work, and play in.”

So, if you’re looking for an insurance company to partner with, why not choose one that really cares and shows it by consistently working to do good in their communities?

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*As rated on since December 2019.

**T&Cs apply. Risk profile and policy dependent.

***T&Cs apply. Subject to plan selection and reimbursement is subject to submission of a valid claim.

Dotsure Limited (Registration number 2006/000723/06) is a licensed non-life insurer and authorised financial services provider (FSP39925).

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