The Heart and Stroke Foundation South Africa joined forces with global ocean NGO, Marine Stewardship Council, to promote sustainable seafood during September and October 2020.

For the past 40 years, the Heart and Stroke Foundation South Africa (HSFSA) has dedicated their time to provide resources, tools, and support to build healthy communities across our nation and advocate for those who are at high risk for cardiovascular diseases. This Heart Awareness Month was no different. HSFSA waved their red flag mightily to raise consumer awareness about the health benefits of eating fish, including tinned fish, to reduce the risk of heart disease and strokes.

The Heart and Stroke Foundation’s plan for Heart Awareness Month leading up to World Heart Day

Heart Awareness Month is a platform highlighting the importance of a healthy lifestyle. This includes healthy eating, such as incorporating affordable heart health seafood into your diet. To support this effort, the independent non-profit organisation, the Marine Stewardship Council (MSC), joined forces with the HSFSA in launching a new campaign ‘Happy Heart, Happy Ocean’. The aim was to raise consumer awareness of heart-healthy, sustainable seafood – easily identifiable in-store by simply looking for the Heart Mark logo and the MSC blue fish label on seafood packaging.

Endorsed by both the MSC and HSFSA, leading fishing company committed to the sustainability of our oceans, Irvin & Johnson Limited (I&J), have partnered to raise consumer awareness of their certified sustainable and omega-3 rich Cape hake product range. Giving the campaign feet in-store with its rollout to over 600 supermarkets nationwide, seafood shoppers were encouraged to look for the I&J Cape hake products at their local Pick n Pay, Spar or Checkers stores.

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