As the COVID-19 pandemic began to sweep the globe in 2020, face masks and coverings became the norm. From plain surgical versions to pop art, the wearing of masks brought with it some unique challenges, including foggy glasses and bouts of ‘maskne’. As restrictions began to lift, millions of people breathed a collective sigh of relief as they were finally able to face the world without covering up.
Put A Face On
As mask guidelines were relaxed, a new movement began on social media giant, TikTok; the smash hit platform which now boasts one billion users worldwide. The domain of teenagers during the pandemic, TikTok’s users now include influencers, celebrities and major corporations including BMW, Levis, Marvel and Ryanair. As people began to once again venture out without face coverings, a new hashtag appeared on TikTok – #PutAFaceOn – a tag which was used to accompany videos and photographs of users’ favourite makeup looks. From the simple glam to the super outrageous, the hashtag quickly picked up steam and, at the time of writing, the thread had attracted a huge 2.2 billion views.
Sunshine after the rain
As the public shared their make-up skills, an enduring thread began to emerge – that of the rainbow eye – and, even celebrities such as Cara Delevigne hopped on board this colourful trend. It’s thought that influencer, James Charles, was the first to introduce the rainbow eye but TikTok followers soon took it to new levels, with many managing to include all seven colours without smudging.
As the rainbow eye look gained traction, beauty salon owners began to receive more and more requests from their customers. While most were only too happy to oblige, the increase in appointments posed a challenge in terms of balancing increased traffic with government guidelines on distancing and safety and, for many, the answer came in the shape of Booksy’s appointment management software.
Booksy has its eyes on the prize
Originally launched as an appointment booking system for hair and beauty salons, Booksy quickly grew into a full management system and now offers a full toolbox for salon owners, including:
Appointment management – The Booksy site and app allows customers to take control of their own appointments by letting them quickly and easily book, amend and cancel, without having to make a phone call.
The colour of money – Booksy offers payment and prepayment options through the app to help cut down on hand to hand contact within the salon and, more importantly, cut down on wasted time and money caused by customer no-shows.
Management – As a salon owner, there are rarely enough hours in the day and, as a result, some tasks often get left undone. Booksy can help to lighten the load by offering features such as staffing management, accounts and marketing.
Sales – As the retail wall in salons becomes a thing of the past, that doesn’t mean losing out on this valuable revenue stream. Salon owners can sell and upsell products and services directly through the Booksy app to help boost their business.
Customer service is also excellent, as proven by data from Number For Live Person customer support database. Brand24’s sentiment analysis also confirms that opinion about Booksy is positive to a tremendous extent. Over 90% of brand mentions are favourable!
As the festive season approaches, more and more customers are choosing to treat themselves to a professional makeover – which means that salons are set to be busier than ever. As the rush for appointments continues, salon owners can rest assured that Booksy will be with them every step of the way to help keep those seats – and stockings – filled.
Pictures: Supplied