Sage & Sunday, a local Cape Town brand renowned for its commitment to sustainability and ethical fashion, has proudly announced the launch of its innovative ‘Ultra Transparency’ model at its new location: 66 Albert Road, Woodstock.
This first-of-its-kind initiative in South Africa blends shopping with an immersive, behind-the-scenes look at the brand’s sustainable production process.
The new atelier offers an exclusive experience where customers can witness firsthand how Sage & Sunday’s consciously crafted apparel, shoes, hats and bags are made. Visitors are invited to explore the shop floor and atelier space as one integrated environment, breaking down the traditional barriers between production and retail.
‘At Sage & Sunday, we believe that knowing where and how your clothes are made is as important as the quality and style of the garment itself,’ says owner and designer of Sage & Sunday Jakob Slabbert.
‘Our “Ultra Transparency” model allows customers to see every step of the process – from the cutting of hemp linen, cork leather and recycled PET felt to the finishing touches – all right here in our atelier.’
This concept not only enhances customer trust but also aligns perfectly with Sage & Sunday’s mission to provide eco-conscious consumers with sustainable and ethically-made fashion choices.
By bringing production into the public eye, the brand encourages a deeper connection between the makers and wearers of their clothes, celebrating craftsmanship and the value of local, sustainable production.
In addition to its groundbreaking approach to transparency, Sage & Sunday continues to set itself apart with its unique range of clothing, shoes and accessories. Each piece is designed with durability, repairability and timeless style in mind, offering customers an investment in quality that goes beyond fast fashion trends.
Visit Sage & Sunday at 66 Albert Road, Woodstock to experience this revolutionary approach to shopping, where every stitch tells a story of sustainability, craftsmanship and community. Be part of a movement that challenges the status quo and embraces a more conscious way of living.
Also read:
The Drakensberg Backpack by Sage & Sunday: A testament to handcrafted excellence
Picture: Supplied
