You know how Hermione Granger smells the scent of new parchment and freshly mowed grass when the Amortentia (Love) potion is brewed and she’s immediately attracted to it? No? Well, okay, that was a reference for Harry Potter fans. What I’m trying to say is some people are genuinely serious about their stationery and could spend hours browsing stationery stores.

shop seven swans stationery

Seven Swans is a stationery studio that stocks paper in various colour palettes, quirky illustrations, patterned papers and basically everything stationery-related that your scrapbooking heart desires.

Seven Swans was started by Anelle Moster. With a degree in information design, Anelle identified a need for stationery in the South African wedding industry. In 2010, she set off to start her very own stationery studio.

buy seven swans stationery

All the stationery is budget-friendly and can be customised according to your specific needs and wants to make sure you have a unique look for your special occasion. Seven Swans stocks African-inspired metallic foiled cards, greeting cards and a wide range of ‘Sorry, that was dumb’ apology cards.

All items are handmade by the Seven Swans team and packaged carefully, ready for collection or international shipping. Shop the Seven Swans stationery collection.

Seven Swans is based in the CBD, so if you’re a scrapbookers or stationery nut, go get your hands on some artsy goodies.

seven swans apology card

Cost R39 – R440 (varies per item)
Get it at


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