Dickies has come a long way since the small bib overall company it started out as, transforming traditional overall workwear into a fashion bomb that has just his South Africa again with a new statement collection.
Uniform turned fashion is not uncommon. We’ve seen the practical and protective turn into statement styles throughout history. Think of aviator sunglasses. The popular style of shades were initially designed to help U.S. Air Force pilots combat sun glare which resulted in headaches and altitude sickness.
Dickies is an internationally recognised brand with its range of fashion, footwear and accessories inspired by its heritage, dating back to 1992. Now, the traditionally functional overall brand is revolutionising the classic workman look into a bold fashion statement that I can’t get enough of, writes Cape {town} Etc’s Robyn Simpson.
Crisp cuts and bold colours have exploded onto the scene with their tycoon styling that’s resulted in an equally sophisticated and playful range suitable for all fashion-forward enthusiasts.
The range can easily be dressed up or down, ready to take on a day at the office or groovy night on the town. Bold colours, large pockets and trendy folded hems demand to be worn with confidence. This is no wallflower look.
Own the bright colours with tip-to-toe Dickies, get quirky by colour blocking more than one shade, or scale back by pairing your favourite piece with more muted tones – like a causal pair of denims or neutral undershirt.
Ballsy enough to go all in? Finish the look off with a quirky Dickies bucket hat or rock some matching socks.
I’m here for the Dickies T-Shirts and jerseys, too. They give off an all-too-cool retro vibe.
Construction chic? Bring it on.
Shop the latest Dickies wear here.
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Pictures: Supplied