The ‘Prince of Prints’, Chu Suwannapha, is never shy of a good pattern and has collaborated with online retailer, Spree, for his first ever womenswear collection.
Inspired by the “everyday African woman”, combined with a 1950’s feminine silhouette and traditional prints with an oriental twist, Chu’s ready-to-wear womenswear line under his Chulaap label, is a new wave of womenswear and is making a modern statement.
The Cruise Collection is available on Spree, the online retailer’s latest fashion collaboration.
“Having been an admirer of Chu’s work for a long time, we are thrilled to be showcasing his first womenswear line on Spree. We are always looking for outstanding new brands to add to our unique fashion edit, and we seek out the most exciting talents. With the Chulaap line, we know we’ve got something really special to offer our customers” says Spree Creative Director Chris Viljoen.
Chu says, “Fashion should always be effortless and practical and that’s why I’ve designed beautiful garments to flatter and celebrate the African woman, who is looking for key pieces that highlight both her spirit and individuality with vibrant flair. My philosophy is that dressing is not about impressing the person next to you. It should be about adding personality and confidence to oneself – and with this line, I hope women across South Africa feel just that.”