Justin Nurse started the Laugh It Off brand while studying at university. His satirical T-shirts make fun of South African brands and have enjoyed success since 1999.

If you stroll by a Laugh it Off stall at a market, you can’t help but stop and have a chuckle at the cheeky prints. Most locals have owned one of these shirts at some stage or given one as a gift.¬†Laugh It Off is based in Muizenberg and sells at markets all over the country.


This Hoodie is made using the warmest 100% cotton fleece, using locally sourced material and labour.

Cost R350
Get it at www.laughitoff.co.za

Photography courtesy

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