Winter may be settling in, but with Franschhoek Wine Valley’s celebrated ‘EAT SLEEP DRINK’ returning this winter, we’re in for a soul-warming celebration of fine food, luxurious stays, and the kind of hospitality that’s made this valley the darling of South Africa’s culinary scene.
Building on the success of last year’s edition, the 2025 campaign invites South African residents to savour the village’s renowned gastronomy and warm hospitality – all while enjoying outstanding value.
Running from 21 July to 11 August 2025, diners can enjoy a R300 discount per person on every dinner reservation at participating Franschhoek restaurants – with the freedom to book at multiple venues and enjoy the same generous saving each time.
Created to inspire local travel during the quieter season, it presents the perfect opportunity to experience world-class dining and flavourful cuisine. The valley reveals a different side of its personality – and an ideal opportunity to enjoy a Winelands escape that showcases the distinctive lifestyle and flavours that define Franschhoek.

Need to know: Here are the participating restaurants:
- Reuben’s Restaurant & Bar
- The French Connection Bistro
- Le Bon Vivant
- Frank’s Corner Bar & Grill
- La Petite Colombe / Protégé / Epice
- Ōku / Yama Asian Eatery / Eleven
- Orangerie at Le Lude
- Chefs Warehouse MAISON
- L’Ami Family Brasserie at La Motte
- Arkeste
‘This seasonal drive helps shine a spotlight on Franschhoek’s exceptional food and wine, warm hospitality, breathtaking scenery and rich culture,’ says CEO of Franschhoek Wine Valley Ruth McCourt.
‘Building on the strong momentum from last year, we’re proud to offer guests another opportunity to experience the best of our valley at incredible value. Whether for a midweek escape or a gourmet weekend getaway, EAT SLEEP DRINK offers the ultimate excuse to rediscover the magic of Franschhoek this winter.’
Now a highlight on the annual calendar, the winter promotion not only celebrates Franschhoek’s food and wine excellence, but also provides vital support to local restaurants and tourism businesses during the quieter season.
To extend the indulgence, visitors can take advantage of exclusive winter rates at a curated selection of premier accommodation partners. Simply quote ‘EAT SLEEP DRINK’ when booking directly with any of these participating hotels and guest houses.

Need to know: Here are the participating hotels and guest houses:
- Chapter House Boutique Hotel
- Plumwood Boutique Hotel
- Stony Brook Cottages
- Fleur du Soleil Luxury Guesthouse
- La Chataigne
- Ashbourne House
- Ludus Magnus
- Auberge Daniella
- 10 Villa Franche
- La Roche Estate
- La Cotte Farm
Each restaurant will release a limited allocation of 150 dinner-only vouchers, available exclusively via Dineplan. Vouchers are valued at R300 per person and are not transferable between diners or meals.
Advance booking is essential, and additional terms and conditions apply.
For more information and to book your experience, visit Dineplan’s website here.
Also read:
Franschhoek Bastille Festival returns – new location, same iconic flair
Picture: Reuben’s Restaurant & Bar / Facebook