Ground Culture is a café, a deli and a co-working office space located in Observatory, but more than that, it is a platform to develop and grow support for entrepreneurs in and around Cape Town.
Ground Culture centres itself on the belief that supporting local businesses helps to grow the economy, creates jobs and fosters entrepreneurial development.
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Founded in early 2018 by Sebastian Daniels as a platform to develop and grow support for entrepreneurs in and around Cape Town, Ground Culture believes in connecting small businesses to work together.
Daniels founded Ground Culture with the goal of integrating all of the products of township entrepreneurs into the formal sector.
He met Lufefe Nomjana of Spinach King, Msokoli Zilani of Ubusi Honey, and Sikelela Dibela of Siki’s Koffee Kafe while continually visiting Khayelitsha to better understand the informal sector.
Ground Culture aims to be the first point of contact for entrepreneurs testing out products to get their foot in the door, and it reinvests 10% of all profits back into the businesses with which it collaborates.
It isn’t easy competing against big franchises, and Ground Culture has had its bumps along the way, but the company culture’s core is supporting small-scale entrepreneurs that are passionate about making a difference in their communities.
Ground Culture’s Co-Working Space
Sitting above Ground Culture’s cafe and deli is an inclusive co-working office space that has spectacular views of Table Mountain and Devil’s Peak.
The co-working space has welcomed a growing ecosystem of startups and entrepreneurs and offers them the following facilities:
- 100MB Wi-Fi line available, operational during loadshedding
- Water and electricity
- Complimentary Ground Culture coffee every morning
- Kitchen facilities
- Access to in-house printing and merchandising
- 20% off all food and drink at Ground Culture Cafe
- Parking is available at an additional cost.
- Stage and event space is available for events you might want to have.
- PS2, pool, and other games to play if you need a quick break.
Co-working office space rates
- R150 per day (includes a free flat white)
- R500 per weekly hot desk
- R800 per month for the hot desk
- R1500 per dedicated desk with 24/7 access
Apply for a desk by getting in touch here.
Details:
- Location: Shop 5 | 170 Lower Main Road, Observatory, Cape Town
- Hours: Monday to Wednesday, 8am – 5pm | Thursday and Friday, 8am – 9pm
- Contact: 082 683 9470 | [email protected]
- Website: groundculture.co.za
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Picture: Ground Culture / Facebook
