Lights, cameras, Nando’s. Take two.
After bringing the local bullet-dodging legend, Leo Prinsloo, back into the limelight, Nando’s has taken on another heist in light of their latest sizzling meal deal.
Their current advertising strategy plays on what South Africans can’t afford. In Leo’s cameo, we saw the tag that South Africans can’t afford to fall for scams. In their latest showcase, the target is fake news.
Read Also:Nando’s latest ad features two heroes: A SA legend and a sizzling cheap new meal
The stars of Nando’s vs Fake News? It’s none other than the Bonnie and Clyde of deception. Tembisa 10 ring any cringing bells?
While the Nando’s ad remixes the title to Ekurhuleni 11, everyone who had access to news or social media back in June will be well versed in the plot of falsehood that Nando’s is pinpricking.
Nando’s threw shade at fake news as a whole, and rightly so. You can’t afford fake news the ad echoes, but what you can afford is their R49.00 Prego meal deal of course.
WATCH: Nando’s vs Fake News
Beyond the shots Nando’s has fired at both scammers and fake news, there’s something to be said about marketing that targets relevance tastefully, and few do it better than the spicy food royalty.
Is Nando’s doing too much? In my opinion, they’re stirring the pot that needs to be stirred, writes Cape {town} Etc’s Ashleigh Nefdt. It’s rare to find ads that we actually like watching, but Nando’s is one spicy company in all aspects, and they’ve got South Africans laughing again.
I never considered that I’d be an impromptu advertisement reviewer, ever, but if that were one of my unofficial titles, I’d rate their last two sterlingly.
Ads that also enlighten and a meal that capitalises on affordability? Chef’s kiss.
Picture: Nando’s