Stakeholders of the tourism sector gathered at the Norval Foundation on Wednesday where Shimansky Jewellers unveiled a specially designed Cape Town ring, the first of its kind crafted by Yair Shimansky, founder of the diamond and jewellery brand Shimansky, as a love letter to the Mother City.
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The launch, which took place at one of Cape Town’s greatest venues, the Norval Foundation in Tokai, was a reminder of the beauty Cape Town and its people share.
According to Shimansky CEO, Yair Shimansky, this is not about jewellery, it is about making a contribution towards reviving tourism – which is key to the economy of South Africa. Covid-19 kneecapped the diamond industry as well, but even before the pandemic, there were noticeable shifts in buyers’ tastes.
Shimansky said the ring illustrated the city’s resilience after the struggles its tourism sector faced as a result of the Covid-19 pandemic and was not simply jewellery, but rather a movement that shone a spotlight on Cape Town to get visitors and locals talking about the city
Diamonds and fine jewels, for various reasons, are not as popular amongst young people as they are with older generations. Millennials are marrying at a later age, thus delaying the purchase of engagement rings while tastes have evolved to include more alternative styles with semi-precious stones instead of diamonds, reported The Cape Talk.
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In addition, the diamond industry is responding to the changing tastes, with Shimansky SA unveiling their brand-new Cape Town Ring this week.
The ring is targeted towards everyone and is available in different metals, including silver, white gold, yellow gold and rose gold, as well as different versions described as male and female. The price ranges from R2 950 to R28 950.
Shimansky concluded by saying: “With the positive social and economic impact that every visitor creates, especially after the pandemic and the current global turmoil, Capetonians and visitors alike can make a difference by sharing and spreading the unique Cape Town energy – and for us this ring captures that.”
Say “I do” to Cape Town and buy the Cape Town Ring at the Shimansky store in the Clocktower at the V&A Waterfront. All profits will go towards marketing Cape Town to the world.
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Picture: Cape Town Ring / Facebook