Africa Travel Week, a premier gathering for global travel professionals, returns to Cape Town for its 11th edition, showcasing the region’s tourism offerings through a series of shows, conferences and award ceremonies.
The World Travel Market (WTM) Africa, the continent’s premier B2B exhibition for inbound and outbound travel, opens at the Cape Town International Convention Centre (CTICC) on Wednesday, 10 April.
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With over 9 500 pre-scheduled meetings and 7 000 delegates from 100+ countries, WTM Africa fosters trade, networking and deal-making opportunities in the tourism sector.
The City of Cape Town, a partner since 2014, has witnessed substantial growth in visitor numbers and economic impact due to Africa Travel Week.
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Alderman JP Smith, mayoral committee member for safety and security, highlighted the city’s commitment through a three-year agreement to support Africa Travel Week until 2025.
Since 2014, World Travel Market Africa has hosted over 18 000 exhibitors and generated over 17 000 jobs, with approximately R200 million in foreign direct investment into Cape Town’s economy.
The event catalyses business deals, with an estimated $450 million worth of agreements signed annually.
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Alderman James Vos, mayoral committee member for economic growth, emphasised the significance of WTM Africa in driving tourism-related job opportunities.
Cape Town aims to showcase its initiatives to attract international visitors and promote economic growth through engaging industry organisations and media during the event.
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Picture: City of Cape Town
