As December gathers pace, South Africans are still making holiday plans, but with a sharper eye on value. New travel insights show that festive getaways remain firmly on the agenda, even as households adjust how and where they spend.
This comes after recent findings from Cape Town Tourism’s Domestic Travel Intent Report reveal that 54% of South Africans plan to travel this festive season, signalling that while budgets may be tighter, the desire to switch off and explore has not faded.
Cape Town leads the local getaway list
The report indicates that most festive travellers are staying within South Africa, with the Western Cape drawing nearly half of domestic holidaymakers. Of those, Cape Town remains the top choice, attracting around 80% of visitors to the province.
Sun-soaked beaches, iconic attractions and a laid-back summer rhythm continue to pull people toward the Mother City, reinforcing its status as a favourite seasonal escape.
Rather than cancelling trips, many South Africans are choosing to travel differently, as cost-conscious planning is shaping this year’s festive movement, with travellers focusing on flexibility and affordability.
Around 43% plan to stay with friends or family, turning familiar homes into festive bases. Self-catering accommodation is also gaining ground, allowing visitors to manage meals and expenses more easily.
Road trips are another popular option, with more than a third of travellers using their own vehicles, a practical way to cut costs, travel together and move at their own pace.
Despite budget awareness, spending priorities remain clear; experiences come first.
Travellers are seeking moments rather than luxuries, opting for free or low-cost activities such as beaches, outdoor spaces, local markets and neighbourhood exploration.
Nature-based outings and informal discoveries continue to define the festive experience, offering ways to enjoy the season without stretching finances.
While locals make the most of their breaks, Cape Town is also keeping its global profile front and centre. Earlier this month, the City launched This Is Cape Town, an international tourism campaign spanning six continents and 55 cities.
The initiative places the city in markets from London and Berlin to São Paulo, Shanghai, Nairobi and Dubai, aiming to attract visitors, investment and long-term economic activity , while ensuring tourism benefits residents too.
‘Tourism is about people, livelihoods, and real economic impact,’ stated Mayoral Committee Member for Economic Growth, Alderman James Vos.
He added that the city’s approach focuses on affordability, sustainability and readiness, noting that work continues with industry partners to ensure Cape Town remains competitive and responsibly managed.
The move toward value-driven travel is not limited to the festive period. Industry voices say more South Africans are choosing to travel when it best suits their budgets, and the city is positioning itself as a year-round option.
Cape Town Tourism Chief Marketing Officer Briony Brookes explained: ‘South Africans have not stopped travelling; they are simply doing so differently.’
She added that whether it’s a summer escape, an Easter break or a winter visit, the focus remains on creating accessible experiences that deliver value without sacrificing enjoyment.
This festive season, South Africans are proving that meaningful travel does not have to come with a high price tag.
By choosing smarter options and prioritising experiences, many are still finding ways to embrace the spirit of Dezemba, while Cape Town continues to adapt, locally and globally, to meet travellers where they are.
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Picture: Supplied
