The art of haute horlogerie has been introduced to Cape Town by the opening of the Boutique Haute Horlogerie at the V&A Waterfront.

Just what is haute horlogerie you may ask? In a nushell, it is fine watchmaking that involves highly complex design. The exclusive Architects of Time boutique, has on offer prestigious brands of such – including a few that have never been readily available within the Western Cape.

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A few of the exquisite brands available include:

Parmigiani Fleurier
The timepieces boast a blend of mechanical perfection, comfort with an abundance of detail and are designed for free spirits in search of enhanced sensory experience. By combining classical aesthetics with boundless freedom, these exceptional designs convey an unyielding precision, and at the same time, a generosity overflowing with life. Parmigiani Fleurier timepieces achieve virtuosity and delight, exactness and extravagance, precision and innovation, beyond measure advancing haute horology towards a new balance and opulence.

Nurturing an enterprising spirit, pushing limits over and over again. Constantly addressing new challenges, conquering new territory, demonstrating authentic daring. It is precisely because it has been cultivating ever since its creation this ability to look further and higher and to explore new vistas that the Manufacture Zenith has accompanied some of the most remarkable human adventures and shared the destiny of some exceptional personalities.


Vertu’s aim is simple: to create the extraordinary. this not only by putting something truly exceptional in your hand but also by ensuring your Vertu is more than an object of desire. Vertu offers lifestyle services; it’s a passport to an exclusive world. And to guarantee every Vertu meets their uncompromising standards and high expectations, each blends a unique trilogy of craftsmanship, performance and services. Every Vertu is, and always has been, handmade by a single craftsman. Using the most exceptional materials, such as ruby, sapphire and titanium, each carefully selected not just for their stunning appearance but for their exceptional strength. Vertu is dedication to creating something truly unique.

A passion for innovation and excellence in watch design has been at the heart of the EBEL brand. Since its inception, Ebel has remained true to its core values, manufacturing fine Swiss watches that blend technical expertise and distinctive style. The name Ebel is synonymous with rich design heritage and high quality timepieces. Today Ebel takes a new bold approach to luxury, infusing chic, modern vision. Rendering fresh, surprising design with subtle, exquisite detail. It is the playful, hip luxury brand that will always get you notices through unexpected design.

Audemars Piguet
Driven by the passion and boldness of their youth. Conveying a style that is truly unique in the realm of haute horlogerie, the manufacture Adudemars Piguet creates icons capable of finding their way through successive eras while losing nothing of their remarkable modernity. Design is the very heart of the creative process. Audemars Piguet has always sought to integrate creative vision with superb artistry and technical mastery. There are many parallels between contemporary art and the artistry at the heart of Audemars Piguet’s timepieces and the brand has long shared these affinities with the art world, including their emphasis on creativity and innovation.

Dior time is synonymous with Dior’s time. Time for fast and frenetic final preparations for the collections; urgently counting down the minutes. But also time for craftsmanship, slow and conscientious, the hours spent on attention to detail and knowhow, on embroidery or a jewel setting, on topstitching precious leather or the particular distillation of the essence of a rare flower. Dior always waltzes into step, not once, not twice but three times: time for material, time for the hand and time for the spirit.

dior-landingVisit Boutique Haute Horlogerie to discover for yourself the true art of watchmaking.

Where Shop 7233, Link Mall, V&A Waterfront
Contact +27 21 421 4296, [email protected],

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