Instagram has become every holiday-maker and traveller’s preferred social media platform when it comes to sharing pictures of their adventures and the places they visit.

Global travel site Big 7 Travel, which is part of Big 7 Media, has put together the official list of the ‘World’s Most Instagrammable Countries 2019’, and South Africa ranked as one of the top places to capture the perfect Insta-worthy picture.

Every country on the list was ranked in order of their visual appeal and popularity on social media.These factors were analysed by looking at the number of hashtags per destination, feedback from an extensive survey of Big 7 Travel’s audience of 1.5-million and votes from a panel of travel experts.

Big 7 Travel also includes the seven best spots to visit in each of the countries for getting amazing Instagram photos.

South Africa came in at number five on the list after achieving a rating of 80.94%. This number one spot went to Australia, which scored 89.98%, followed by Hong Kong in second place with a score of 86.99%, Canada third with 82.84%, and Indonesia fourth with 81.10%.

Here’s a list of the top five most Instagrammable destinations in the top five countries:

Australia’s Cottesloe Beach in Perth


View this post on Instagram


#cottesloe #cottesloebeach #cottesloe_wa #perthwa #perthlifestyle #perthfinds

A post shared by Liz-Anne Cronje (@lizanne40) on

Hong Kong’s Nam Shan Estate Playground

Canada’s Pink Park in Toronto


View this post on Instagram


The floor is financial responsibility

A post shared by Jessica Johansen (@jessjohansencurve) on

Indonesia’s Hanging Gardens Infinity Pool in Bali

South Africa’s Diving Board in Kasteelport, Table Mountain, Cape Town

This is South Africa’s best Instagrammable spot. The hike to the Diving Board starts in Camps Bay on the west of the Peninsula and finishes at the Cableway, via Kasteelspoort Hiking Trail.

A large percentage of SA’s rating is thanks to Cape Town’s “endless natural beauty and clifftop views, pastel pink neighbourhoods and turquoise waters,” as described by Big 7 Travel. “Cape Town is an Instagrammer’s dream location to visit.”

These are the places where you’ll find sweeping stretches of beach, ancient monuments, kitsch cocktail bars, and more street art than you can possibly imagine.


  1. Australia
  2. Hong Kong
  3. Canada
  4. Indonesia
  5. South Africa
  6. Maldives
  7. India
  8. United States of America
  9. Dubai, U.A.E.
  10. Singapore

Countries that made it into the Top 20 include the United Kingdom, Italy and Malaysia thanks to its modern skyscrapers and colonial buildings. Some of the top 50 Instagrammable places in the world include Morocco and Jordan.

Big 7 Travel has also released a full list that ranks every country in the world in terms of their Instagrammability, so you can see where your country places.

Instagram shows no sign of slowing down as a key driver of travel trends:

Big 7 Media said 67% of those surveyed have visited a new destination after seeing it on Instagram, while 61% have booked a specific hotel after it came up on their Instagram feed.

“While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed,” says Big 7 Travel.

“With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media are Bucket List experiences and luxury hotels.”


Picture: Instagram

Article written by

We love this place! Cape Town Etc features news, reviews, entertainment and lifestyle in the Mother City.