A powerful video has just been released by the City of Cape Town with a simple message about supporting shelters rather than beggars.
In a nutshell, the video proves that loose change will keep anyone on the streets for longer than they intended to stay.
It’s the context of the video that makes it so powerful. In it, a busted vending machine spits out coins at passersby and natural human curiosity keeps them huddled around the machine, much like random handouts keep beggars on the streets longer.
The video was created for the city’s Give Responsibly campaign, which is basically a great initiative from the City of Cape Town to effectively curb begging by funnelling donations to the appropriate organisations that can make a real difference.
Visit Give Responsibly to find out how you can make a difference.