Developed by Brand ID, the enterprise that launched 46664, the LOVE SA collection is 100% domestically sourced, darned and designed, with just a trace of homespun affection sewn into each seam.
Established to fulfil a wish to celebrate South Africa and its cosmopolitan population, LOVE SA rejoices in local culture through a refreshing range that illustrates the country’s distinctive diversity. The trump card for each LOVE SA piece lies in its stories, based on the features of South African living that residents expressed they were most fond of.
According to Blanche Veerapen, SA Brand President, every T-shirt is crafted using the long-held custom of screen-printing by hand. Jersey and woven cotton are the chosen fabrics with a colour palette of black, white, grey mélange, navy mélange and red.
Items you can’t afford to not add to your shopping cart are the crewneck ‘Iconic Nelson Mandela Bridge’ and ‘Love my Roots’ T-shirts – both inspired by the myriad of languages and cultures of Mzansi.
The brand’s motto is to share the love by giving South Africans and tourists alike the chance to get a taste of the wonders of the country. The LOVE SA Project is a movement that the brand has introduced, with a portion of the profits from each item sold invested in broadening the education and training of factory staff.
Cost From R175 – R325
Get it at zando.co.za
Photography Courtesy images