Woolworths has revealed that the forthcoming July/August edition of its TASTE magazine will mark the final print issue, signalling a strategic shift towards online and digital platforms for the brand’s future endeavours.
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Collaborating with New Media, Woolworths introduced the magazine in 2003, maintaining a bi-monthly publication schedule. However, the decision has been made to redirect all efforts towards bolstering the brand’s digital footprint.
Highlighting the substantial digital engagement, with over 1 million customers accessing the brand’s content monthly, Woolworths emphasised a transition geared towards future-oriented customer connections.
Elizka Ferreira, Woolworths’ head of foods marketing, stated, ‘We believe this decision will shift the focus from the present to the future, allowing us to connect with even more customers and solve their problems more creatively.’
The company plans to channel increased investments into TASTE’s digital platforms, recognising the strategic advantages of digital content, which offers enhanced personalisation, practicality, and measurable outcomes.
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Picture: Woolworths TASTE Magazine