German shoemaker Adidas is set to open its first and most sustainable South African store in Cape Town at the V&A Waterfront, which also features recycled material and nature within its design elements.
According to Business Insider, the store will be opening on October 29 and its biophilic design was used by the architecture and construction industry that incorporates bringing nature inside buildings, creating some connection with the environment.
The store is as massive as 478 square metres and has a wall with residing crops that’s 4.5 square metres in dimension which is made up of crops recognised for humidifying and filtration properties, reports Adidas Blog.
Part of the store’s aesthetic includes a ‘Footwear Reimagined’ display which was created by six South African artists, Danielle Clough, Atang Tshikare, Xhanti Zwelendaba, Ben Eagle, Hannerie Visser, and Matthew Edwards.
Each artist worked with a pair of iconic Adidas shoes and materials specific to their craft, such as yarn, offcuts, reclaimed wood and other approaches to sustainable practices. Edwards created the Adidas Trefoil logo for the store from recycled plastic from a Hout Bay beach clean-up which was held in September at the Parley Ocean School.
The stores’ cash desk is made from reclaimed wood from crates that were used to transport retail fixtures and mannequins, while the shelving was manufactured by Smile Plastics from plastic waste.
The poly twill fabric banners in the store are made from recycled plastic bottles and the fibreboards used for decor, and in-store displays were also made from recycled materials. The store is currently undergoing Leadership in Energy and Environmental Design certification (LEED) – providing a framework for healthy, highly efficient green buildings.
It’s said that the store will have a wide range of Adidas products and some will be partly made with recycled materials. The store will also have Adidas running, training, football, outdoor, originals products, and exclusive Y-3 footwear and apparel, Business Insider adds.
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Picture/s: Adidas
