In the heart of Cape Town’s vibrant fashion scene is Float Apparel: a clothes brand that encapsulates a distinctive lifestyle. Born out of a collaboration of friends in 2016, Float is not just a clothing brand; it’s an expression of creativity, travel and a desire to live beyond the confines of labels.
With a focus on sustainability and a passion for fostering a community, Float is setting a new standard for cool and conscious fashion.
Float’s inception was rooted in a desire to break away from societal norms and labels. Inspired by a blend of travel, photography, music, culture, and creativity, the brand name itself – Float – embodies the idea of navigating life without rigid categorisations.
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The founders sought a lifestyle that embraces diverse interests, celebrates different people and maintains a perpetual sense of fascination with the world around them.
The essence of Float’s mission is to seamlessly merge style with functionality, creating a lifestyle that goes beyond the ordinary. This aspiration is reflected in their dedication to producing quality, limited-edition pieces that stand as unique works of art.
Crafted entirely in Cape Town, each garment carries a commitment to ethical production methods, reflecting Float’s growing journey towards becoming fully sustainable.
Float is a platform for the dreamers and the doers. A hub where passion meets creativity, the Float life encompasses photography, videography, music and art. Through collaborations with local talent and carefully curated content, Float seeks to create a space where like-minded individuals can connect, inspire and elevate each other’s skills.
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Embodying the spirit of the youth, Float shuns societal expectations in favour of pursuing passion and living out daydreams. It’s a movement that envisions a society where individuality is celebrated and self-expression thrives.
Float’s garments are more than fabric; they are a testament to a lifestyle that rejects conformity and embraces a world of limitless possibilities.
As Float continues its journey towards full sustainability, it remains a beacon of innovation in the fashion industry. With each piece, they’re not just offering clothing; they’re extending an invitation to join a community of kindred spirits, united by their shared values and their dedication to living life to the fullest.
From the first stitch to the last thread, Float’s story is one of creative liberation, sustainable choices and a commitment to a life well-lived.
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Picture: @float_apparel / Instagram
