Although there has been significant progress made towards a sustainable future, Adidas x Parley Run for the Oceans are taking it further with their initiative for the fourth year in the fight against marine plastic pollution.
From May 28 to June 8, Adidas x Parley Run for the Oceans will clean up the equivalent weight of 10 plastic bottles, and up to a maximum of 500,000 pounds of marine plastic waste for every kilometre walked or run on the Adidas app between this period.
The founder and CEO of Parley, Cyrill Gutsch, said: “Run for the Oceans has evolved into a powerful impact platform, one that inspires and empowers millions of people worldwide to unite around a common goal and support the oceans through sport”.
Since 2015, Adidas has made more than 30 million pairs of shoes with Parley Ocean Plastic, using plastic waste intercepted on beaches and coastal communities, preventing it from polluting the oceans.
To date, Adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million kilometres and raising $2.5 million to help Parley develop its initiatives and educational programs in the fight against marine plastic pollution. By 2025, Adidas aims to achieve a cumulative participation of 40 million people.
Alberto Uncini Manganelli, GM Running & Credibility Sports at Adidas, said: “As a global brand, and as global citizens, we have a big role to play in conserving the oceans and our planet. It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action”.
There is still work to be done in reducing marine plastic pollution, and as Gutsch has mentioned: “We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis threatening the natural world, our own health and our future. Everyone who joins the run helps drive this vision forward.”