Zeitgeist is a Cape Town-based menswear brand founded by Maxine Ginsberg and Wilko Risser. The brand aesthetic blends various global influences and has a strong gender-neutral following among trendsetters and influencers.
Designs feature unique detailing and a twist on classic silhouettes that set Zeitgeist apart from other brands. Zeitgeist’s clothing can be seen on some of Hollywood’s hottest stars and musicians who resonate with South African design aesthetics that fuse sophisticated streetwear with uniquely South African culture.
It is of paramount importance to reduce throwaway fashion, and in order to extend their garments’ lifespan and therefore lessen the brand’s environmental impact, the Zeitgeist colour palette is kept neutral and timeless. This allows for the easy integration of fashion pieces from one season to the next.
Both Maxine and Wilko are passionate about everything South African, from designs to yarn. Their aim is to revive the local fashion industry through the improvement of skills and to create jobs in South Africa by manufacturing locally.
Zeitgeist’s flagship store is in the heart of the Cape Town Central Business District at 167 Long Street. The area is known for being Cape Town’s bohemian haunt, and Long Street is one of the oldest streets in the country.
Zeitgeist has also expanded its footprint to Gauteng with several outlets. Expansion to Europe is also planned, as is a luxury accessory line.
Zeitgeist (which translates as ‘time spirit’ or ‘spirit of time’) is the collective attitude or outlook of people and culture at a specific point in time. Zeitgeist aims to elicit a more emotional response from their customers; they produce lines that tap into the customer’s aspirations and sentiments and, through that, enhance the essence of the individual.
Shop Zeitgeist’s new collection in store or online.
Details:
- Location: 167 Long St, Cape Town City Centre, Cape Town
- Website: zeitgeistmw.com
- Instagram: @zeitgeist.mw
- Facebook: Zeit Geist
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Picture: Supplied