The bright music video dancing through the world right now is namely David Guetta, Akon and Master KG’s latest single, “Shine Your Light,” which was directed by a South African legend, and it’s a huge shoutout to the talent in our country’s creative sector.
David Guetta and Akon teamed up once more to smash the song and added Master KG, don of ‘Jerusalema’ to the dynamic. The song is a warm mix of light lyricism and afro-house beats drilled at upliftment, and our very own Kyle White captured its essence perfectly.
Mr. White is an acclaimed music video director, who is a SAMA nomineeee. However, getting the music video to what it is now, wasn’t necessarily smooth sailing, despite the brilliant opportunity it encapsulated.
White was contracted to nab the direction position in June via Open Mic Productions (which is Master KG’s record label) as well as some efforts from his long time friend, mentor and client, Malou.
Noting the opportunity as an outstanding one in his career, White was quickly hopped on a plane and jetted off to the Dominican Republic. After some stringent Covid-19 procedures, a lot of paperwork and connecting flights on connecting flights, he “arrived disorientated with no crew gear or confirmed set.” This was on Saturday morning SA time.
Despite the ‘freedom’ that comes with the unknown, the music video was pulled off by Sunday evening.
While the music video looks wonderfully carefree and jovial, the process was anxiety-inducing. This largely stemmed from 70% of the cast being Spanish tongues, and only three translators to help White equip direction. However, White, Open Mic Productions and Africori took on the challenge, and the final product is one of the most joyful music videos of the year. Beyond featuring the artists cruise around in a ‘Slahla’ drop top (which was eye-candy for users all in its own), the real treat was a reminder of the joy of dance and unity, something Afrohouse perpetuates wonderfully, jive-style.
There’s a sense of pride that comes from White’s work. Not only has he embarked on what he states is the highlight of his career, but he has also brought the world’s attention to something as simple as happiness in visuals, a reminder we all needed during these tough pandemic times. It’s definitely energy we’ve all missed and want to reinvoke with a new sense of appreciation.
Of the track, Master KG and David Guetta have said as per Cultr:
“I am blessed and excited to have collaborated with not one but two legends in David Guetta and Akon. Shine Your Light, my new single is special for me because it not only combines our different styles of music, but also spreads a positive message. Join us as we unite the world with love through music once again. Wanitwa Mosss.”
David Guetta: “I am thrilled to have been able to collaborate with Master KG, and I’m so pleased to get to work with my long-time friend Akon again! My hope is that ‘Shine Your Light’ brings joy to listeners around the world as we join each other on the dance floor once again.”
Watch the music video here: