Social media has been abuzz in response to a new advert by Castle Lite, featuring none other than Carte Blanche‘s Derek Watts.
Watching Carte Blanche has become a ritual in many South African households, for over three decades. Busts, grim, gore, heartbreak (and occasional good news story): we’ve become accustomed to a rather serious Mr Watts.
Filmed in Cape Town, the commercial shows Watts meandering through the city – business as usual. All the while, citizens either freeze in panic, hide in guilt, or run like prisoners on the loose at his mere presence.
Thing is, “maybe he just wants to dance”.
Watching the iconic presenter go about ‘his day’ – human as ever – and pull out a couple of dance moves after a cold one is … refreshing.
The video was conceptualised by the agency Ogilvy, and directed by Anton Visser. It’s phenomenal advertising, and by far the best the brand has produced since its Ice Cold campaign, featuring Vanilla Ice (of course).
You might have missed your weekly dose of Derek due to loadshedding. Join the South Africans in stitches who have witnessed this masterpiece:
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Picture: Screenshot / Castle Lite / YouTube