Zoë Prinsloo, a 21-year-old environmental activist, is gearing up for a world record attempt – the longest beach clean-up this weekend at Milnerton Lagoon Beach.
Also read: 21-year-old environmentalist leads beach clean-up campaign
As the founder of the non-profit Save a Fishie, Prinsloo aims to spotlight the environmental impact of plastic pollution. With over five years of leading regular beach clean-ups in Cape Town, she has gained recognition, including being named one of the Top 100 African Youth Conservation Leaders of 2021.
John Dory’s ‘Zero Waste’ initiative is backing her initiative this year, underscoring the restaurant group’s dedication to environmental causes. For each John Dory’s Hake and Chips sold, R1 is donated to support projects promoting recycling and waste reduction.
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Donovan Cronje, Chief Operating Officer of John Dory’s, says the collaboration ‘is pertinent to the John Dory’s brand. Our John Dory’s Zero Waste initiative supports projects and organisations that promote recycling, reduce waste, and encourage the public to protect the environment. This is in line with our overall purpose of leading for the greater good.’
The clean-up started today at 10am and ends tomorrow, 9 December at 1pm. The public is welcome to join and show support during the final hour of the clean-up at 12pm on Saturday.
Details:
- Date: Saturday, 9 December
- Time: 12pm
- Location: Milnerton Lagoon Beach, Cape Town
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Picture: Supplied