Award-winning fashion designer, guru, and the local who continuously shows others growing from humble roots of creativity that ‘it can be done’, Thebe Magugu, has done it again with his gorgeous imaginings that have recently been featured on the influencer-to-end-all-influencers, Kylie Jenner.
Magugu who hails originally from Kimberley in the Northern Cape has given African design a home on the bodies of some of the West’s most promising figures – and by doing so has given African art in fashion form a voice.
What makes Magugu’s work (which has also dressed by the likes of Miley Cyrus) quite such a point of interest, is the story behind every piece – often addressing African and South African social introspection through the power of the eye, the needle and the thread. Previously, Vogue praised the designer for “[creating] clothes that are beautiful but also tell a story.”
His suit dubbed ‘Red Strappy’ which hailed from his spring 2022 menswear show titled Doublethink, is a story of social commentary in South Africa.
Also read: Miley Cyrus rocked a SA designer’s creation with a political story
For the piece that dressed up Miss Jenner, Magugu noted the idea of exploring modernity through the lens of the ‘indigenous’ as per i-D. The caped shoulder wool suit that Kylie is seen wearing was “inspired by the changing face of African spirituality” as Magugu expressed in sharing the image on Twitter. It is part of his AW21’s ‘Alchemy’ Collection.
Kylie Jenner (@kyliejenner) wears the Caped Shoulder Wool Suit from AW21’s ‘Alchemy’ Collection.
Inspired by the changing face of African spirituality, the collection is now available at key stores.#thebemagugu pic.twitter.com/wQXUpl5fzn
— THEBE MAGUGU (@_ThebeMagugu_) January 6, 2022
Magugu began his fashion journey at LISOF (now STADIO) where he studied fashion design, fashion photography and fashion media. He broke the internet in 2019 by being the first African designer to be awarded the Moët Hennessy Louis Vuitton (LVMH) prize for emerging talent.
Picture: Posted by @_ThebeMagugu_