It’s no secret that gender-based violence (GBV) is an ongoing pandemic that’s been ravaging societies across the globe. But with all pandemics, beacons of light within communities guide those in need towards a place of safety, empowerment and support.
The #Holler initiative is an incredible embodiment of just that.

The digital safe space was launched during an event on Women’s Day hosted by Mall of the South and Epic Foundation, the creators of #Holler. At the launch, a number of quick-fix speakers shared their personal experiences with GBV expressing not only how they overcame their abuse but also how they are using their experience to become pillars of strength in our society that very much needs it.
Alta McMaster, founder of Epic Foundation, is a rape survivor herself and has endured several difficulties, giving her a profound grasp of society’s need to support survivors.
“We live in a society where an increasingly high number of South Africans are exposed to trauma, crime, unemployment, and other socio-economic challenges. Gender-based violence has become a pandemic that seems to be chipping away at the fabric of society. Our mission is to comfort, support and provide the tools to empower these individuals to move from victims to survivors.
Also read:
16 Days of Activism Against Gender-Based Violence 2022
Picture: Unsplash