Biltong is a South African staple. A delicious snack to chew on while you wait for food at a braai, or the perfect road trip companion. Basically, a love for biltong is infused in every South African’s DNA.
Well, it appears that the company Stryve is looking to infuse this love for biltong into the DNA of Americans as it endeavours to teach and share with them this meaty holy grail.
To help it along its quest, the company recently closed a private share placement that’s worth $35 million. That’s a whopping R540 million that it has now added to its mission, reports Business Insider.
Stryve is hoping to put its money where its mouth is by putting the money towards marketing and sales and, potentially “building or procuring other manufacturing facilities.”
Approximately R1 billion has already been invested into the meaty venture with the company toying with the idea of opening up another factory in due time. This will accompany their existing 4 8000 square metre facility in Oklahoma.
Americans looking to sample Stryve’s packaged biltong can do so by checking out store chains Costco, Walmart and 7-Eleven, with the company having its sights set on other outlets.
The company’s history is its only link to South Africa, other than that, it’s marketed as a product that is exclusively made in the USA.
Along with this, it’s marketed as a “sugar-free” and “air-dried” alternative to the American snack beef jerky
Perhaps even more incredible is its “biltong slabs,” which appears to be very different from its”biltong sticks” (AKA droëwors), which is currently sold for around R1 350 per kg.
Also Read:
Spiced and dried – Where to get the best biltong in Cape Town
Picture: Cape {town} Etc Gallery
