Pharmaceutical and retail company Dis-Chem purchased infant product retailer Baby City for R430-million. The move was announced in a statement this morning [Friday, May 15].

The group also said it will acquire 100% of the issued shared capital and shareholder claims of Baby City. Dis-Chem believes there is a strong potential to significantly grow the Baby City footprint.

There are currently 33 Baby City stores in South Africa, and Dis-Chem wishes to expand this by a further 30 stores.

Dis-Chem also plans on having in-store branded clinics inside Baby City stores.

“The clinics will offer ante- and post-natal clinic services aimed at babies and toddlers. These services will enhance the destination store status of the brand and in turn allow the Dis-Chem clinic infrastructure within its own stores, which currently offer these services, to handle the growth it is seeing in primary care clinics services volume,” Dis-Chem says. “The acquisition is a great cultural fit and has been a target of ours for many years.  The brands and businesses were built with similar philosophies ensuring management team alignment as we take steps to unlock the value we see in the Baby City brand.”

Picture: Savannah Mall

Article written by

Lucinda Dordley

Lucinda is a hard news writer who occasionally dabbles in lifestyle writing, and recent journalism graduate. She is a proud intersectional feminist, and is passionate about actively creating a world which is free of discrimination and inequality.