OnlyFans, a UK-based content creators’ platform, has become one of the fastest-growing social media platforms in Europe, despite criticism and controversy.
According to data presented by OnlyAccounts.io, OnlyFans has had a compound annual growth rate (CAGR) of 317% between 2018 and 2021, making it one of Europe’s fastest-growing companies.
With more than 170 million registered users and over 1.5 million content creators, OnlyFans has become one of the best-performing companies in Europe.
The platform operates as a marketplace for adult performers, who upload their content and keep 80% of the revenue. The remaining 20% goes to OnlyFans.
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Despite the company’s claims that its platform allows celebrities to monetise their social media following, OnlyFans’ primary attraction remains adult content.
In spite of the controversies, OnlyFans has seen its revenues skyrocket over the past two years, making it one of the highest-grossing companies in the creator economy.
According to the seventh annual FT 1000 ranking, compiled by Financial Times and Statista, OnlyFans has a CAGR of 317% between 2018 and 2021, making it the sixth most successful UK company on the FT 1000 listing.
This is the second time OnlyFans has ranked on the FT 1000 listing. In 2021, the company ranked as Europe’s fourth fastest-growing company, with a CAGR of 393% between 2017 and 2020.
In 2017, OnlyFans made $2.65 million in revenue, according to FT 1000 data. By the end of the next year, this figure almost quadrupled to $10.6 million. However, in the past three years, OnlyFans’ revenue has skyrocketed, grossing $316.7 million in 2020 and $804.8 million in the next twelve months, which is 300 times more than in 2017.
OnlyFans has succeeded where other more mainstream companies have failed, becoming one of the most financially successful British tech start-ups. Despite criticism and controversy, the platform has become a significant player in the creator economy and a valuable asset in the social media landscape.
The full story and statistics can be found here.
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