Pick n Pay will be changing things up a bit in the future by introducing changes in both its in-store and online shopping experiences.
Pick n Pay announced it will be splitting into “two customer-facing brands”, as reported by Business Insider SA.
One of the brands will provide around 18 000 great-value products, with a focus on “customer aspirations”, while the other, currently known as “Project Red stores”, will cater to lower-income customers, being smaller and cheaper.
The red stores will mostly provide essential items in bulk, some that will be featured in aisles dedicated for promotions. But these new stores will offer much less in terms of the variety of products. Expect to find about 40% of the products you normally get at your local Pick n Pay.
“Ranges that are important to customers have been optimised to suit their needs,” explained Pick n Pay.
They further detailed that the fresh-produce section will “focus on bulk offerings and market beating promotions”, while butcheries will offer bulk frozen meat, as well as chilled meat “at affordable prices”.
At the same time, Pick n Pay plans to implement a new delivery service in collaboration with the Mr D delivery app and Takealot, probably because their own delivery service was out-competed by the widely popular Checkers Sixty60 app.
The Mr D app, known for its fast-food delivery service, will essentially be split in two: users will have the option to either “buy food from restaurants” or to “buy groceries”. The groceries section will be explicitly allocated to Pick n Pay stores, seemingly also including alchohol from Pick n Pay liquor stores.
After orders are placed on the Mr D app, products will be packed by Pick n Pay staff before being picked up by Takealot drivers. The Smart Shopper loyalty scheme will also be included in the app, and customers will receive the same points as they would for in-store shops.
But consumers still have a long wait before they can make use of this new service. The service is announced to be available nationwide by the end of the 2023 financial year. Capetonians can expect the first trials from August.
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Picture: Unsplash
