What’s ‘Netflix and chill’ without my favourite packet of Simba chips asks Cape {town} Etc’s Micayla Vellai? A perfect night for me consists of snuggling up under the covers, watching my favourite series and munching on “the red packet of Simba,” as I like to call it.
But my heart took a hard knock after discovering that the classic ‘All Gold Tomato Sauce’ flavour is set to be discontinued. This comes after fans were asked to vote to ‘save’ either the Salt & Vinegar, Tomato Sauce or Cheese & Onion flavour as part of the ‘Choose Me or Lose Me’ campaign.
This spanned over a course of three months before a final decision was made.
Mzansi! You might just lose your favourite Simba flavour, FOREVER. Only you can stop that from happening. Coming Soon! #SaveYourFlava pic.twitter.com/HNagC89wPR
— Simba Chips (@SimbaChipsSA) March 26, 2021
It’s almost time to say cheers to one of your favourite Simba flavours. Luckily, you can pick which one to save. Buy and vote for your favourite to #SaveYourFlava NOW! ⏰⏰⏰ ??❤️ https://t.co/ewpyQ4wugd pic.twitter.com/jX9gzaU0MG
— Simba Chips (@SimbaChipsSA) April 27, 2021
And speaking from the heart, I’m still in shock after the votes were tallied:
- Cheese and Onion: 539 298 (44,99%)
- Salt and Vinegar: 195 460 ( 37,00%)
- Tomato Sauce: 110 623 (18,01%)
After seeing these disturbing (and admittedly heart-wrenching) figures, I thought that the Tomato Sauce flavour deserved more love and praise, but I was not the only one. Fans of the much-loved savoury snack took to Twitter to share their dismay at this sad news.
mourning the loss of the simba tomato sauce flavor 🙁 2021 really is the worst.
— Saalimah Joosub ?????? #FreePalestine (@SaalimahJ) August 2, 2021
First they came for the Lays Salt and Vinegar and now Simba tomato?! ☹️
— Rivoningo (@RivoningoAngel) August 2, 2021
I just found out that Simba is discontinuing the tomato flavor!??
— Kgomotso (@_TanYeezy) August 2, 2021
It’s Official: Simba is discontinuing their “All Gold Tomato” chip flavour.
A chip roll will never be the same. #Simba pic.twitter.com/o36il1r2Le— Johan Smith (@masilime) August 3, 2021
Simba is discontinuing the “All Gold Tomato Sauce” flavour and leaving the BBQ one???
— ?T R I G G A Z I L L A ? (@RealTrigger101) August 2, 2021
Simba cannot possibly get rid of Tomato chips. I will riot!!! Absolutely absurd
— Tanya (@T_More) July 31, 2021
Even though this beloved treat is set to be discontinued, it’s still available in stores – so if you’re a ‘chip fanatic’ like I am, then grab a bag (or three) and let’s savour this moment while we still can.
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Picture: Twitter @LynnNagel1