A South African filmmaker has signed on as the Chief Creative Officer for the Beast Philanthropy YouTube channel.
Also read: YouTube is on the hunt for content creators in South Africa
Dan Mace, the multi-award-winning director, YouTuber, and creator of the BRU Show for Warner Brothers, Discovery, is the most recent collaborator with American YouTube sensation Jimmy Donaldson (aka: MrBeast).
MrBeast is currently ranked as Forbes‘ World’s Most Followed Person on YouTube, with over 127 million subscribers and over 208 million subscribers across all of his channels, having launched the channel in September 2020.
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In 2021, the 24-year-old earned $54 million, including $32 million in ad revenue across his dozen-plus channels and $9 million from sponsored content.
His earnings are already the highest of any social media creator and are set to double to as much as $110 million in 2023.
The creator is best known for his elaborate giveaways and stunts, and for using his channels as positive philanthropic platforms.
MrBeast and Mace hit it off immediately after the former approached Mace’s creative team to assist in the production of their videos in South Africa at the end of 2022.
On Thursday, Mace shared a video on his YouTube channel explaining how he got the job as Chief Creative Officer for Beast Philanthropy.
“In this video, Casey [an American YouTuber] introduces me to MrBeast, who then offers me a Job. I take you on the journey with me from Cape Town, South Africa, to the USA to reveal it all,” Mace wrote in the video’s description.
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According to the channel’s description, Beast Philanthropy is: “100% of the profits from my ad revenue, merch sales, and sponsorships will go towards making the world a better place!”
In the first of Mace’s videos produced for Beast Philanthropy, shared on Thursday, the channel announced that their first project will see them rebuild a dozen homes for an orphanage in Khayelitsha over the next six months.
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Picture: Twitter/ Dan Mace