DHL Express announced their multi-year naming rights partnership with Cape Town Stadium, which will see the iconic venue change its name to DHL Stadium.
The stadium already had its new name since June 1, 2021 but COVID-19 hindered the prospect of an official announcement being made.
Cape Town Stadium was initially known as Green Point Stadium before it was changed, and branding of the stadium is expected to commence soon.
The newly refurbished 62 000 capacity stadium is also the new home of the DHL Stormers and DHL Western Province who moved there earlier this year, IOL reports.
“DHL is the most international company in the world with a purpose of Connecting People and Improving Lives… It’s very important for us as a brand to make a difference in the local communities in which we operate and a partnership of this nature really solidifies our optimism and commitment that we have for South Africa,” DHL Express Sub-Saharan Africa CEO, Hennie Heymans said.
In the same vein, Lesley De Reuck, CEO of the now DHL Stadium expressed: “I am immensely excited to announce and confirm DHL as our new partner. The launching of the DHL Stadium, marks the beginning of a new era for the Stadium.”
“DHL have always been innovative leaders in the world of logistics, and through their contributions to the international express industry, DHL is synonymous with excellence the world over. They are a highly recognised and reputable brand, and we are proud to be associated with DHL,” De Reuck adds.
Mayco Member for Finance, Ian Neilson said: “When the City built such a world-class stadium as a host of the 2010 Soccer World Cup, we needed to make it happen for the economic opportunities and nation-building prestige that it would bring.
“However, we knew that after the event, we’d have to make it a financially sustainable landmark. Since then, we have been investigating ways to reduce the burden of carrying the operational costs of the stadium. This has led to a number of programmes aimed at enhancing the viability of the Cape Town Stadium,” he said.
Neilson went on to say that “This has included the construction of hospitality suites, securing a primary anchor tenant, and most recently, a naming rights partner. Importantly, this stadium remains an inclusive, multi-purpose sporting and events facility.”
Here’s a peek into the stadium once it’s fully rebranded:
We are thrilled to reveal that Cape Town Stadium has officially been renamed DHL Stadium. It’s the new home of the DHL @THESTORMERS & DHL @WP_RUGBY and will play host to a variety of world class events. We can’t wait to welcome you for epic sportainment experiences! #DHLDelivers pic.twitter.com/qbRVCf6MKV
— DHL Africa (@DHLAfrica) September 29, 2021