The much-loved Clicks ClubCard loyalty programme has been awarded ‘Best short-term loyalty marketing campaign’ and ‘Best use of multichannel loyalty communication’ at the South African Loyalty Awards.
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The South African Loyalty Awards is the industry’s most coveted awards show. Developed specifically to recognise and celebrate loyalty excellence and innovation in the loyalty industry, the awards are benchmarked against international standards and measurable results as judged by our host of local and international Loyalty & CRM professionals.
27 years since its inception, Clicks holds the spot for the oldest retail loyalty programme in South Africa. It’s also the most-loved and supported loyalty programme among South Africans, and for good reason. It offers short-term cash-back (over a two-month period) and the point system is set up so that you receive 1 point for every R5 you spend, making it easy to accumulate enough points at the end of a 2-month cycle to treat yourself on the cashback you’ve earned.
The Clicks ClubCard does well because the programme is built on transparency and unwavering loyalty, and the best value in its reward system to its loyal customers. Who doesn’t love a 3- for 2 deal?
South Africans can also accumulate Clicks ClubCard points at these affinity partner stores – Sorbet, Specsavers, Engen, Discovery Health, ARC Stores, City Lodge, Europcar and Netflorist, making it that much easier to earn the cashback.
The Clicks ClubCard loyalty programme has a total of 9.7 million members and has paid more than R5.5 billion in cashback.
In addition, The Shoprite Group Xtra Savings was awarded the Best Loyalty Programme of the Year: Retail at the South African Loyalty Awards.
“The Checkers Xtra Savings programme is simple to understand and rewards customers for simply doing their
everyday shopping at Checkers / Shoprite. Its results are outstanding and well executed for a seamless
customer experience across all their touchpoints” – Papi Rapolai – South African Loyalty Awards Judge.
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Picture: Clicks Group