Stiles, a pioneer in the South African tile industry, proudly announces the launch of its inaugural in-house tile brand, aptly named Etienne Tiles in honour of its founder, the late Etienne Joubert, and launched on Etienne’s birthday, 18 September.
Established in March 2000 by George locals Etienne Joubert and his son Steve Joubert, often embarking on adventurous motorcycle journeys to capture the nation’s mountains, seas, fauna and flora through his lens.
It is this profound love for the country that inspired the design of the Etienne Tiles ranges, including the recently unveiled collections: Outeniqua, Griqua, Highveld and Silt, all of which vividly reflect the splendour of South Africa’s natural beauty.

Nature’s timeless appeal
Nature has an uncanny ability to soothe our souls and ignite our creativity. The rugged grandeur of mountain landscapes, with their majestic peaks and serene valleys, has long been a source of inspiration for artists and architects alike.
Now, with Etienne, you can bring a touch of this natural wonder into your home.
Shop Etienne:
- Etienne Silt Silver Matt Rectified 600x600mm
- Etienne Silt Nero Matt Rectified 600x600mm
- Etienne Tiles Statuario Lucidato Polished Rectified 600x1200mm
Natural hues for a serene retreat
Etienne draws upon a carefully curated colour palette inspired by the mountains. Neutral colours, such as shades of beige, grey and soft earthy tones, form the perfect canvas for your interior design. These hues not only evoke a sense of calm but also create a versatile backdrop for various decor styles.

The artistry of stone textures
One of the defining features of Stiles’ Etienne collection is its stunning stone textures. These textures meticulously replicate the natural patterns found in mountain rocks and cliffs, adding depth and character to your interior spaces.
Whether you prefer the rough-hewn appeal of slate or the smoother texture of granite, Etienne tiles can recreate the rugged beauty of mountains with remarkable precision.
Shop Etienne:
- Etienne Griqua Stone White Matt Rectified 600x1200mm
- Etienne Griqua Stone Grey Matt Rectified 600x1200mm
- Etienne Outeniqua Stone Bianco Polished Rectified 600x1200mm
Creating an oasis of luxury
Imagine stepping into your bathroom or kitchen, where Etienne luxury large format tiles grace the floors and walls. The effect is transformative.
Suddenly, your space becomes an oasis of luxury and tranquillity. The neutral colours and stone textures provide a timeless backdrop that pairs beautifully with both contemporary and traditional design elements.
Shop Etienne:
- Etienne Outeniqua Stone Taupe Matt Rectified 600x1200mm
- Etienne Outeniqua Stone Gris Matt Rectified 600x1200mm
- Etienne Tiles Neo Oslo Carrara Matt Rectified 600x1200mm
Versatility beyond expectations
The beauty of Stiles’ Etienne collection lies not only in its aesthetics but also in its versatility. These tiles are suitable for various applications, including kitchen backsplashes, bathroom walls, living room floors and even outdoor spaces.
This adaptability ensures that you can infuse the spirit of the mountains into every corner of your home.

Nature has a profound impact on our well-being and creativity. With Etienne, Stiles’ brand new collection of nature-inspired luxury large format tiles, you can bring the serenity and timelessness of the great outdoors into your home.
The neutral colours and stunning stone textures will not only elevate your space but also inspire a deeper connection with the natural world.
Whether you are embarking on a new home project or revitalising your existing space, consider incorporating Etienne to create a luxurious retreat that pays homage to the splendour of nature’s best designs.
Shop the entire Etienne collection in-store and online now, and stay tuned for the latest design news right here in the heart of the Mother City!
Also read:
Augmented Reality in tile design: Visualise your dream space with Stiles
Picture: Supplied