In collaboration with the virtual tour agency Gecko Digital Global, Cape Town Tourism has unveiled a new tourism initiative that uses virtual reality to showcase Cape Town’s attractions to a global audience.
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According to the Cape Argus, Leigh Dawber, the chief marketing officer for Cape Town Tourism, emphasised CTT’s commitment to developing innovative methods that pique potential travellers’ wanderlust, ultimately enticing them to choose Cape Town as their premier destination.
Dawber emphasised the success of their previous venture, ‘Find Your Freedom,’ which also traversed the digital realm. The incorporation of virtual reality now accelerates the campaign’s upcoming innovations. This expansion is reportedly especially significant for the United States, a critical source market for Cape Town.
‘The virtual experience is proven to build trust that their travel experience will match or exceed their expectations, and therefore a higher booking rate,’ Dawber explained.
Citing research, she highlighted a 70% conversion rate, wherein individuals who engage with a virtual tour proceed to access direct booking options. She underscored the potential for converting tourism interest into tangible economic growth, generating employment opportunities within Cape Town – aligning with Cape Town Tourism’s ultimate objective.
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Echoing Dawber’s sentiments, Jacques Clarijs from Gecko Digital Global noted that 35% of international viewers who engage with a virtual tour subsequently finalise their travel bookings through the designated booking engine.
Clarijs said that the average return on investment for a virtual time ranges from 14 to 30 days, outshining other forms of marketing media. This progress can be monitored through Google Analytics.
Access to Gecko and CTT’s VR experience is facilitated through the official Cape Town Tourism website (www.capetown.travel).
By using state-of-the-art virtual reality technologies, tourists can immerse themselves in the Mother City’s grandeur.
Clarijs enthused, ‘From walking on its beaches and witnessing its mountains to visiting the vineyards in the Winelands, all from the comfort of their homes.’
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