The holiday season is fast approaching, and now there’s a new way to make sure your doggie gets all the love and attention it needs should you be away from home.

Seeing a gap in the market for good dog care in South Africa, Yanic Klue founded atFrits as a facility where the top priority is taking care of your beloved pets. Are your curious about your dog’s last meal, playmate or exercise routine? You’ll be able to keep track of your dog at all times thanks to the strict security measures that are available. Dog owners can get on with their lives knowing that their best friend is well taken care of.


Earlier this year, atFrits launched a doggy clothing label with the tagline, ‘No more dog nudity!’ Dogs are like family, and the same way that we require special gear for unpredictable weather and different occasions; so do they. I fell in love with the denim range, which will take your bearded hipster dog’s look to the next level.


After the success of the clothing launch, atFrits is now opening the first-ever five-star dog hotel in Cape Town.

The hotel provides special packages to suit you and your four-legged friend’s needs. Care is available 24 hours a day; a salon and spa will keep your canine groomed; gourmet meals from the a la carte menu will satisfy any craving; and 24/7 webcams are available for inquisitive owners to sneak a peek. The facility also features a retail store, satellite TV, themed movie nights, a snack bar and a vet to ensure wet noses and wagging tails while you’re away.


Dogs staying at the hotel won’t miss out on their walks – they will be taken for a 45-minute walk in a nearby park every day. It’s a dog’s life at the hotel, with socialising sessions, indulgent naps in luxurious private suites and ‘pet-dicures’ at the doggie spa.

DesignLab’s architect and master hotel designer, Greg Viljoen designed the atFrits Hotel. As the architect behind beautiful South African hotels, such as Upper East Side, The Cape Grace and Fancourt, Greg knows how to create comfort. As a dog lover and owner himself, he has translated this knowledge to cater to the needs of man’s best friends. Greg believes that dogs are an extension of the family and he knows that people can be very particular about how their furry friends are treated. Greg designed the atFrits hotel to ensure that your dog will be as safe and comfortable as you would be in a hotel.


The hotel is situated in the heart of Cape Town for convenient drop-off or pick-up. They also anticipate new dog hotels and daycare centres opening up in the future.

Book a stay for your pooch at the atFrits Hotel and Daycare Centre before 1 December and stand a chance to win free accommodation and care for a year, atFrits clothing, monthly grooming sessions and an exclusive doggie photo shoot.

When Hotel opens Tuesday 1 December 2015
Where 121 Castle Street (corner of Buitengracht and Strand Streets) CBD
Cost Price list online
Contact +27 73 198 1956, [email protected]

Photography courtesy

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