With the hopes of reigniting the heart and soul of Cape Town’s beloved restaurant industry, CEO of Highbury Media, Kevin Ferguson, announced his donation of a whopping R1-million in advertising spend and content creation to promote the industry.
Over a week has passed and responses have been fabulous!
Chicken, beef and everything in-between, Highbury Media, owners of Cape Town Etc, are determined to get your restaurant back on the menu.
“We want to help give back and contribute to people living and earning again,” said Ferguson.
Your ticket to get on board hasn’t expired yet. Contact the company to get your restaurant out there, promote your menus and specials, and give Cape Town a taste of what you have to offer.
WATCH: Highbury Media pledges R1 Million to Cape Town Restaurants
*If you are a restaurant in need of promotion, please email: [email protected]
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“We know these restaurants currently don’t have marketing spend and this is our way of giving these amazing people something back.”
Ferguson urged his media colleagues in Cape Town to add to the Highbury initiative in promoting the recovery of the restaurant trade.
“This is a time for us to be strong as a collective and to give back to those who in the past have invested in our media businesses.”
He also challenged other business executives to get involved and support the restaurant industry.
“The restaurant space plays a huge part in Cape Town and adds to the vibrancy of this fantastic city’s appeal,’ said Ferguson. ‘To other executives and CEO’s in the media, let’s get behind the restaurant industry and help get people earning and fed again.
“And whatever your story is in making a difference to people’s lives, we will promote it on Cape Town Etc and our relevant other Highbury digital and print platforms.”