The Liberty Promenade Mall, in Mitchell’s Plain, launched the campaign #ReadDreamRepeat earlier this year, asking Capetonians to donate children’s books towards their book drive. The drive aimed to top up the reading materials in Mitchells Plain primary schools. Capetonians strongly pulled through – the mall received 17 362 books.
Liberty Promenade had many people getting behind the campaign, including Woolworths, Rotary Club, Exclusive Books, Norman Henshilwood High, Camps Bay High, Bergvliet High, Rand Water, Pick n Pay School Club, Deutsche Internationale Schule Kapstadt, Mitchells Plain Festival, On the Dot, DCB Logistics and St Georges Grammar.
Radio station Heart FM got involved by doing an outside broadcast at the mall and rallying their listeners to help out with the drive. Collection points for the campaign were set up in the mall’s Food District and Information Desk.
Reading is an essential part of a child’s education and a useful tool for life. Unfortunately, many public schools are in short supply of resources for reading. As the project began, the mall identified 10 government-run primary schools in the Western Cape that were in dire need of reading materials.
These schools will benefit greatly from the book donations, as well as the additional four schools that were added to the list due to the large number of books donated.
Last year, Liberty Promenade also hosted a book collection drive, which saw 13 400 books donated and distributed. This brings their total collection over the two years to over 30 000 books.
Also read: Over 13 000 books donated by Capetonians for local community schools
“We are astounded and humbled by the incredible response to this year’s book collection drive,” said Brenda Bibby, General Manager of Liberty Promenade. “Supporting our local community is at the heart of everything we do, and we hope that these books will make a lasting contribution to the learners at these schools,” she added.
For enquiries regarding Liberty Promenade, contact the Marketing Manager, Najeeba Small-Ebrahim, [email protected].
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