The Tourism Business Council’s Tourism Campaign for South Africa, starring comedian Trevor Noah, has been officially released on various social media platforms.
Also read: Trevor Noah to receive R33 million to promote SA as top tourist destination
The advertisement is part of a global campaign to attract more tourists to the country.
In the advertisement, Noah tells the world why they should come to our shores.
Throughout his international comedy career, Noah has been asked about South Africa and whether it is worth visiting.
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Noah is seen in the video answering questions from tourists.
This is the ad that sparked outrage in the country when it was revealed that Noah would be paid up to 33 million rand for a 5-minute advertisement.
It's working for me, I am extremely happy to see the results from this campaign kudos @Trevornoah and @Tourism_gov_za #VisitSouthAfrica
— Ricardo Akhona Pieterse (@ricardopieterse) November 10, 2023
Both Tourism Minister Patricia de Lille and the superstar comedian have denied the allegations, but it is still unclear how much this campaign will cost.
Great advert!!! Thank you @Trevornoah for the work and great initiative by the @Tourism_gov_za
— Ricardo Akhona Pieterse (@ricardopieterse) November 10, 2023
Meanwhile, Noah is doing his best to clear up any confusion by answering potential foreign visitors’ questions and putting his humorous spin on the answers.
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Also read:
Trevor Noah clarifies recent reports: No R33 million video deal
Picture: @trevornoah/ X